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Social Media to the Rescue: Helps with Network Congestion

Social Media to the Rescue: Helps with Network Congestion

The state of the mobile network during and after Japan’s earthquake was in shambles. The emergency services and local authorities used what was left of the badly damaged network. But fear not my little social media peeps; during such emergencies, it seems Twitter, Facebook, and in Japan’s case Mixi all remained untouched by the natural disaster.

Ok kids, let’s explore what happens and how social networks are the best source of communication during major catastrophes.

  1. The primary objective of any network provider during an emergency is to immediately limit the cell phone (voice) usage on the network. It needs to be maintained for emergency purposes only. Having everyone on the network is usually not a good thing in normal circumstances, but especially in emergency situations. And the gut reaction, we all have them, is to make a phone call to hear the voice of a friend or loved one.
  2. The second objective of the network provider is that it needs to control its sms (text) service. As with all techie nations Japan uses text as a viable form of communication, not just to find which bar the friends are headed to. But communication with all circles in their lives.

So first, your instinct is to call someone, which fails. Then you may want to send a text. That too could fail. Now what to do? Tweet the world and use your favorite social site to communicate.

While the network will take damage and there will be on-again/off-again service to the social sites, it will be available to you. Take advantage of it! Get out as much info on your social sites as possible in the shortest amount of time. While the networks won’t restrain anything else at first, they may decide to bring down the entire network to save it. That really is a last resort effort, but be prepared for it. While you may still be walking miles to get to your intended location because public transportation is down, or blocked roads, you may be able to run on that “Information Superhighway” and set your friends and loved ones at ease.

About the Author

Justin Radeka Justin Radeka, served as former Head of Fishlabs Entertainment U.S where he worked driving mobile game development and business development in the US, Justin also served as Technology Evangelist for ARM Inc., where he worked closely with mobile game developers around the world in driving 3D graphics and games into the market. Prior to joining ARM, He served as Vice President of Developer Relations for Falanx Microsystems where he helped introduce one of the first fully programmable mobile GPU’s into the smart phone market. He has also served as Chief Technology Officer (CTO) of EVGA, a PC graphics board manufacturer, and as head of the gaming group at Hewlett Packard where he launched one of HP’s first gaming PC’s. He works closely with standards organizations to drive 3D mobile gaming. Mr. Radeka has spoken at events such as Electronic Entertainment Expo (E3), Games Developer Conference (GDC), Austin Games Conference (now GDC Online), London Mobile Games Forum, and SIGGRAPH. He has published articles on the state of the mobile game industry. He holds a BA from the University of California.

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