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Is Video Webcasting Of Sports Teams Workable?

Is Video Webcasting Of Sports Teams Workable?

Recently, Bloomberg’s BusinessWeek reported that YouTube was in negotiations with the NBA and NHL, and that an executive with YouTube’s owners, Google, is also negotiating with other pro sports leagues worldwide.

Since YouTube is, of course, owned by Google, and they have lots of money, they are the ones who seem to be in position to go after the big leagues.  But what about the smaller leagues?

Many minor pro leagues, such as in baseball, hockey and indoor football, don’t televise their games as often as the big ones do, simply because the money’s not there from the cable or local-TV content providers to pay for the rights to show the games live. Some of those minor-league teams do broadcast their games in sound only, either by buying time on a local radio station [because radio stations can’t afford to buy the rights to air the games on their own, like they used to], or by webcasting on the Internet, using a provider like Audio Sports Online or even uStream. In the case of the latter, a few teams will use single-camera video.

Wouldn’t it be something if a minor pro league, that doesn’t televise its games, pay a production company to produce live video webcasts in which the league and its teams can sell advertising?  I wouldn’t be surprised if one of those leagues has such an idea in mind.  Otherwise, the question can be raised as to whether it would be worth it, from a marketing perspective, for any league or team to video-webcast their games if an ESPN, Versus, FSN, or local cable sports network won’t.

What do you think?

About the Author

Steve Byrd Steve has worked in everything from restaurants to radio sports production, and gives a perspective that's slightly above that of the average person about how the Internet has been an entertainment game-changer. You can regularly find Steve chiming in on a variety of online music-radio shows, as he often sits in the chat room as “information guru” during webcasts.

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