No, not that Mark Zuckerberg might change his relationship status as all the news channels have been reporting. There is something more ominous for the social giant. Facebook is losing ground in the U.S. As reported by Inside Facebook, the company has lost more than 6 million users in the U.S. and more than 1.52 million in Canada. The drop is only significant in North America. Meanwhile in UK, Norway, and Russia the drop was less significant with just over 100,000 users.
TO BE CLEAR: Facebook is still growing. Countries in emerging markets are coming on strong (i.e. Mexico, Brazil, India, Indonesia, etc.) Facebook is closing in on the 687 million user mark.
The trend in the U.S. is what is more significant to evaluate. Nothing really seems to be clear about why this happened. Some noted that June comes around and students are leaving their respective schools, Facebook accounts get cancelled. Whatever the reason, this may have a larger impact if the trend continues.
Those of us who are into games, this may be a big problem going forward. The platform exists to provide a few things to it’s users. Communication, promotion, and entertainment. The average user spends time doing the former and the latter. For the gamers the latter is what matters.
If the trend continues in the U.S. there will be a significant decrease in social gaming. The platform on some level has to remain viable and sexy to gamers. If that begins to waiver, and I am not saying that it is, but if it does then those who create content for the platform may find themselves in a pickle. For now, I will be happy just to say, that the attrition noted by the Inside Facebook report may just be a normal ebb and flow of the social media platform. Time will tell.