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Declaring Independence from the 90/90 Dilemma

Declaring Independence from the 90/90 Dilemma

Is signing with a major label still the best idea for a recording artist? True, it would be if you want the easy marketing, but 90% of artists who sign with the majors are going to fail, and 90% of new releases are not going to sell a million and go platinum.

It’s a 90/90 dilemma that not only explains why two of the four major labels are up for sale, but perhaps that’s why CD Baby founder Derek Sivers said back in 2007 that “90% of your career is now up to you.”

That female rock band known as The Donnas are but one prime example of an act that started independent, then got signed by a major label [Warner Music Group’s Atlantic in the mid-2000’s], then were dumped later that decade after their 2 albums on that major label were not big-enough sellers, and are back to being independent.

Any act who’s on a major label and isn’t selling well needs to consider declaring their independence as soon as they can.

For a guide on leading an independent artist career, check out our featured article: CEO: YOU. Tips for Navigating the Digital Frontier in Today’s New Music Business from The New Music Seminar.

About the Author

Steve Byrd Steve has worked in everything from restaurants to radio sports production, and gives a perspective that's slightly above that of the average person about how the Internet has been an entertainment game-changer. You can regularly find Steve chiming in on a variety of online music-radio shows, as he often sits in the chat room as “information guru” during webcasts.

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