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Followups: Rebecca Black and Rupert Murdoch on the Fame Clock

Followups: Rebecca Black and Rupert Murdoch on the Fame Clock

A couple of subjects from some of my past blogs have been getting some press lately. The first has been doing some new things, while the second has gotten into some deep trouble.

Let’s start with Rebecca Black, whom I’ve written about twice already in light of her instant success from, as well as the controversies behind, her song “Friday.” Lately, it seems like Black’s fame clock hasn’t quite run out yet. First, she did a quickie cameo appearance in the video of Katy Perry’s hit “Last Friday Night.”

Play Youtube VideoKaty Perry: Last Friday Night (T.G.I.F.)


Now, just as this is being written, Black is about to release a followup to “Friday,” entitled “My Moment,” which she will put up first on YouTube and iTunes, to be followed in August 2011 by a 5-song EP, which she will release herself rather than through a label, so at least she and her mom are already learning to hang on to those master recordings.

Just a few words of advice to Ms. Black, from a layperson’s perspective…just make sure you put together a grassroots tour that would benefit you financially. Options would range from a “mall tour,” like everyone from Tiffany to Selena Gomez has done over the years, with a corporate sponsor to back it; to maybe playing some small auditoriums. I was going to suggest “house concerts,” but I think you’re a bit too popular for those.

While Rebecca Black is getting more time added to her fame clock, Rupert Murdoch, the media magnate whom I wrote about last month for his plans to innovate digital education, is loosing the fame clock. Maybe you’ve known by now that Murdoch had to shut down one of his newspapers in London after charges circulated that the paper’s staff had hacked cellphones of everyone from victims of murder and 9/11/01 terrorism to celebrities and government officials.

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Three Terrific New Net Thingies: 1) Google+, 2) Skype/Facebook, and 3) Spotify U.S. Debut

Three Terrific New Net Thingies: 1) Google+, 2) Skype/Facebook, and 3) Spotify U.S. Debut

In no particular order, here are three terrific new things that are making, or are about to make, their presence felt on the Nets.

1. Google+

MySpace was eclipsed by Facebook, but can Google+ eclipse Facebook? Currently in test mode with limited invitations, which may explain why I haven’t tried it yet, Google+ is already getting some writeups all over the Web.

Google handled its late June 2011 launch of Google+ rather modestly, with just a blog and some video demos, but it does give some idea of what it will offer. Like “Circles” that could be a modern-day variation on those “Friends & Family” calling circles that the old long-distance company MCI had way back in the pre-Net 1990’s.

Google+ is also going to feature “Sparks” that enable content to be shared, because Google considers the Web to be “the ultimate icebreaker.”

Also, in a twist on the ideas of online chats and instant messaging, Google+ offers “Hangouts” that allow for multiple, in addition to one-on-one, communication. Oh, yes, and they’ll also extend the ideas to “Mobile,” thus furthering the experience.

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Celebrity Leverage: Can Justin Timberlake Bring MySpace Back?

Celebrity Leverage: Can Justin Timberlake Bring MySpace Back?

As June 2011 was winding down, reports came out that MySpace—once the top social network on the Internet before being overtaken by Facebook—was sold for way less than a tenth of what it previously cost to purchase it.

Rupert Murdoch’s News Corp., which paid more than half a billion dollars to buy MySpace from founders Chris DeWolfe and Tom Anderson back in 2005, sold the social networking site for a reported $35 million to Specific Media LLC, whose co-founder and chief executive, Tim Vanderhook, said would build MySpace into “a digital media company on par with Yahoo, AOL, Facebook and all the other big names out there.”

One of the minority investors in Specific Media’s purchase of MySpace is Singer-Actor Justin Timberlake, who Specific’s press release says, will “play a major role in developing the creative direction and strategy for the company moving forward.” Timberlake said in the same press release that MySpace “has the potential” to be that place “where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect.” There were also reports that Timberlake was considering turning Myspace into a talent search site, or at least considering that as one component.

While it hasn’t been disclosed how much of a stake Timberlake has in Specific Media’s MySpace purchase, his plans to help bring MySpace back is but another example of celebrity leverage. The idea of star entertainers and athletes owning businesses goes way back to the days of the silent movies, when prominent, yet controversial, film director D.W. Griffith, and stars Charlie Chaplin, Mary Pickford and Douglas Fairbanks, Sr. helped found United Artists way back in 1919. That historic brand name is currently owned, in part, by actor Tom Cruise.

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