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Oh MySpace, What Happened?

Oh MySpace, What Happened?

It seems like yesterday I was cutting and pasting html into my MySpace account to get new backgrounds and songs, growing my fledgling friends list, and enjoying the social networking game. But now, a few years later, and News Corporation’s first attempt at social networking has fallen from grace. I am not certain what happened and how, but the likes of Facebook and Twitter proved to be more appealing than MySpace.

Tech analyst Comscore put out some staggering numbers: From January to February of this year MySpace lost 10 million users, 63 million users down from 73 million users. Even though MySpace has gone through a series of changes, focusing on music, the company cannot maintain its user base. At this point, no one at MySpace seems to know how to save it.

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iPad: What, Where, and WHY? Can You Take an iPad on a Harley Ride?

iPad: What, Where, and WHY? Can You Take an iPad on a Harley Ride?

I am an iPad user. I use it daily. But is it for the average person that isn’t “geeked out”? I have nothing against the iPad, but I have some concerns of its value for the average person. So let’s explore, and this goes even for the geeks like me.

What.

First, here are the official specs for iPad 2:

  • 1GHz dual-core A5 CPU
  • 512MB RAM
  • 16GB, 32GB, 64GB storage options
  • Front & Rear Cameras, front is VGA, rear is 720p
  • 9.7″ LED display with 1024×768 screen resolution at 132 pixels per inch
  • GPU said to be 9x faster (questionable)
  • Video output supports up to 1080p
  • Runs iOS 4.3
  • 10 hour battery life
  • White & Black color options
  • 3G models are AT&T and Verizon compatible
  • 1.3 lbs
  • Thinner build

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Geocaching: A SmartPhone Adventure

Geocaching: A SmartPhone Adventure

As much as I love being indoors playing on some computing device, there are times when I want to be out playing in the sun. I am fortunate that I live in Southern California. I spend weekends exploring the many things to do from Ventura to San Diego. But something caught my eye recently. Geocaching.

What is this thing might you ask? Let me tell you.

Geocaching Hide-and-Seek Container

Geocaching (pronounced geo-cashing) is an outdoor sporting activity in which the participants use a Global Positioning System (GPS) receiver, or other navigational techniques, to hunt hide-and-seek containers, called “geocaches” or “caches,” anywhere in the world. Simply: It’s a treasure hunting game that requires some sort of GPS. Think pirate maps where “X” marks the spot, but then add technology.

Geocaching is more similar to the 150-year-old game letterboxing, which uses clues and references to landmarks embed into stories. Geocaching was conceived shortly after the removal of Selective Availability from GPS on May 1, 2000, because the improved accuracy of the system allowed for a small container to be specifically placed and located. The first documented placement of a GPS-located cache took place on May 3, 2000, by Dave Ulmer of Beavercreek, Oregon.

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The Possible VEVO-Izing of Myspace?

The Possible VEVO-Izing of Myspace?

Back in 2005, MySpace had just become the darling of social networking. So much so that it attracted the interest of Rupert Murdoch and his friends at News Corporation, which beat MTV to the punch and bought MySpace—joining it with such“legacy media” as the Fox Television Network, co-owned cable channels like Fox NewsFox SportsFXSpeed Channel, andFuelTV, as well as long-standing print enterprises the New York Post and the Wall Street Journal—the latter eventually bought by News Corp. in 2007.

The MySpace brand was extended by News Corp. to also tie-in with a couple dozen or so TV stations in many of the largest cities in the US, all co-owned and affiliated with the Fox Network. The stations’ websites ended up using MyFox in their domain names, such as myfoxny.com for WNYW-Fox 5 in New York City, myfoxla.com for KTTV-Fox 11 in Los Angeles, and myfoxaustin.com for KTBC-Fox 7 in Austin, TX.

But very recently, the Wall Street Journal was not giving co-owned MySpace enough love, at least not from a business perspective, when they ran a story detailing MySpace’s revenue and visitor traffic declines, and the trouble MySpace has had in selling to advertisers. In terms of revenue and online visits, MySpace is practically back to where they were in 2006.  The declines can be blamed on Facebook having overtaken MySpace in 2008, and haven’t stopped even after MySpace was recently reinvented to be less about the social networking and more about the music and entertainment.

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Courtney Love Computes Record Label Deals; Doing the Math Again for Gwyneth Paltrow

Courtney Love Computes Record Label Deals; Doing the Math Again for Gwyneth Paltrow

In May of 2000, Hole lead singer Courtney Love spoke to an online entertainment conference held in New York City. In that speech, Love explained how a hypothetical red-hot four-person band with a major-label recording contract—that gets a $1,000,000 advance to record an album, plus a 20% royalty off the album sales—can, in those days before digital downloads mattered, still wind up earning nothing, at best, if that album sells a million copies. Of course, that’s because, in addition to production costs and taxes, there’s also the matter of recoupable expenses imposed by the record label for promoting that album, which by Love’s own math, means the label turns a sizable profit.

Courtney Love – Hole

Love was quoted as saying back then that “the system is set up so almost nobody gets paid.” But have entities that have sprung up since 2000, like iTunesYouTub, and SoundExchange, resulted in artists standing more of a chance at getting paid from major labels? I wouldn’t know, as I’m not a recording artist, but considering what a writer at a prestigious publication came up with—it’s time do the math again.

Glenn Peoples, a Nashville-based writer for the music chart magazine Billboard, recently wrote a story based on Internet rumors of a deal that actress-turned-singer Gwyneth Paltrow signed with Warner Music Group’s Atlantic label for $900,000. With the help of an anonymous Nashville-based recording executive, Peoples figured that the $900,000 would be divided between the cost of making the album [$300,000], and an advance that Paltrow would get [$600,000], which would be subject to those recoupable expenses.

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4chan and Canvas Creator, Christopher Poole, Says Facebook Creator Zuckerberg ‘Is Wrong’ and Talked Anonymity, Internet Memes, and a Surprise Result with ‘Refrigerator Magnets’ at SXSW

4chan and Canvas Creator, Christopher Poole, Says Facebook Creator Zuckerberg ‘Is Wrong’ and Talked Anonymity, Internet Memes, and a Surprise Result with ‘Refrigerator Magnets’ at SXSW

The standing-room only, speech-style conversation given by Christooher ‘Moot’ Poole, creator of the ubiquitous 4chan and newer Canvas websites, at SXSW Interactive was totally refreshing—quenched my thirst.

If you are not familiar with 4chan, in essence, 4chan is an image-board BBS-style website made up of an anonymous image-sharing community responsible for popularizing such Internet memes as lolcats, Rickrolling, “Chocolate Rain,” and many others. Basically, on 4chan people post and randomly manipulate images, thus naturally hyping and creating potentially imitable trends. 4chan has become the go-to study site by media professionals, advertisers, educators, and just about anybody with a penchant for social trend-setting looking to market and capitalize on the next big thing.

« Powerful? You betcha. Another Facebook? No way. The two thrive on antithetical concepts. »

So what makes 4chan tick? Well, according to Poole, one word—anonymity. While anonymity is nothing new to the online gaming world, and has been depicted in group psychology in novels like Lord of the Flies, anonymity in the world of social networking is less pervasive, with known status updates and social surveillance at its core on sites like Facebook. Yet, posting on the quasi-social collaborative-community of Poole’s 4chan is anonymous—no username required—and herein lies the philosophical difference between two of the worlds most influential and formidable creators—Christopher Poole and Mark Zuckerberg.

Poole asserts, “Facebook founder, Mark Zuckerberg says, ‘Anonymity is a lack of authenticity.’ I think that is wrong. Anonymity allows you to contribute in an untarnished way. We believe in content over creator.”

“Fluid identity is important. We felt like without the ability to post anonymously, what we were loosing was the loss of the innocence of youth. Stick into that who you are and that doesn’t allow for the cost of failure—to fail in an environment where you are being identified. So, when you have the ability to choose to be anonymous, it allows people to be more creative.”

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Textbooks Go Kindle, Grades Increase

Textbooks Go Kindle, Grades Increase

When the school term started in August 2010, Clearwater High School in Clearwater, Florida USA, embarked on a new approach to that old scholastic standby known as the textbook.

You remember textbooks? They were those big, clunky, printed things you had to lug around from class to class 5 or 6 times each day, and you weren’t supposed to write on, or otherwise mess, with them. Then, when the day was done, you either had to store the books in a locker and hope no one broke in and stole them. Or, perhaps, you took one or more of those books home with you if you had to do some homework.

But the new approach that Clearwater High took was one that was never tried before, at least not on-campus, and that was giving each student an e-reader; specifically, a Kindle. This “Kindle-ization” at Clearwater High not only made it easier on the students as far as carrying books around, but it also made it easier on the school itself because of the savings in costs versus buying hard-copy textbooks.

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Do Channels Still Matter? Or Do Boxes Like Apple, Google, Roku, Boxee and iGuGu Matter More?

Do Channels Still Matter? Or Do Boxes Like Apple, Google, Roku, Boxee and iGuGu Matter More?

In August 2010, the market research firm Morpace came out with a study that said only 52% of all TV viewing is what the study describes as “live,” but I would describe as “on the channels’ schedules,” with 41% of 18-34 year-olds—a demographic prized quite often by advertisers based on perception—doing the same. The same study also concluded that more than half—51%—say they watch some video online, and concludes that TV and Internet will, in the next few years, become more integrated.

The question then becomes one of whether video channels, as people have known them since the 1950’s, still matter? Oh, they do, for right now, in some capacity or other, as sure as there is a market for people who still want to watch shows on the channels’ schedules, given the high viewership numbers for such well-established TV favorites like the National Football League, “American Idol,” “Dancing With the Stars,” and the Academy Awards.

But when people find nothing to watch on the 300 or so channels offered via their cable system or satellite dish, they might be joining the growing undercurrent of Internet video watchers, which totaled over 171,000,000 in January 2011, with Google’s YouTube accounting for more than 1/3 of the nearly 4.9 billion viewing sessions that month.

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Youtube Sensation Rebecca Black: The New Bieber or the New Future?

Youtube Sensation Rebecca Black: The New Bieber or the New Future?

13-year-old California girl Rebecca Black, who had prior stage experience in musical theater and in ensemble singing, teamed up with writers/producers Clarence Jey and Patrice Wilson, both owners of a promotional firm that doubles as an “indie record label” called ARK Music Factory, to deliver what has now become one of the latest YouTube sensations, helped not just by the usual Facebook and Twitter trending, but also in part by being featured on Daniel Tosh’s Comedy Central show “Tosh.0″. Rebecca’s song, called “Friday”, rolled out on YouTube on a Friday, March 11, 2011, but by the 18th went so viral as to have been viewed 16 million times, making it perhaps the latest “catchy song of the moment.”

Watch Rebecca Black Video for ‘Friday’

Play Youtube VideoRebecca Black – Friday


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Social Media to the Rescue: Helps with Network Congestion

Social Media to the Rescue: Helps with Network Congestion

The state of the mobile network during and after Japan’s earthquake was in shambles. The emergency services and local authorities used what was left of the badly damaged network. But fear not my little social media peeps; during such emergencies, it seems Twitter, Facebook, and in Japan’s case Mixi all remained untouched by the natural disaster.

Ok kids, let’s explore what happens and how social networks are the best source of communication during major catastrophes.

  1. The primary objective of any network provider during an emergency is to immediately limit the cell phone (voice) usage on the network. It needs to be maintained for emergency purposes only. Having everyone on the network is usually not a good thing in normal circumstances, but especially in emergency situations. And the gut reaction, we all have them, is to make a phone call to hear the voice of a friend or loved one.
  2. The second objective of the network provider is that it needs to control its sms (text) service. As with all techie nations Japan uses text as a viable form of communication, not just to find which bar the friends are headed to. But communication with all circles in their lives.

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Entrepreneurial Guru Jason Cohen—Capital Thought, Capital Factory, WP Engine, and Life—Talks About Startups, Mentoring, Investing, and What Makes a Great Idea Work!

Entrepreneurial Guru Jason Cohen—Capital Thought, Capital Factory, WP Engine, and Life—Talks About Startups, Mentoring, Investing, and What Makes a Great Idea Work!

Jason Cohen is ‘one of those guys’ anybody would aspire to be—genuine, motivated, brilliant—and indeed, in a class of his own. ‘Entrepreneurial Guru’ of Capital Thought (Lean Customer and Product Development for Startups), Capital Factory (Early Stage Accelerator Program for Tech Startups), and WP Engine (Finely Tuned WordPress Hosting Service), Cohen shares his thoughts with HOLLYISCO on a series of questions surrounding his business, business models, startups, tech, the future (hint: mobile and ‘gamification’), seeing internet darling Amanda Palmer in New Zealand, and yes, Cohen references liking one of my classical favorites, Sergei Vasilievich Rachmaninoff, along with Depeche Mode.

Jason Cohen is Managing Director of Capital Thought. Co-Founder, WP Engine. Director, Capital Factory.

So, if you’re in the business of life, and the game of understanding some inalienable truths—tech, business, startups, or what-not—Cohen’s interview answers are a must read. As well, for any startups considering this summer’s Capital Factory Accelerator Program—deadline to apply is March, 27. Cohen says, “So hurry up!”

« Introducing Jason Cohen »


How many business ventures are you personally involved in? Capital Thought, Capital Factory, WP Engine, and anything else that you can share?

That’s enough right? (Wink!)

Capital Thought is the structure by which Joshua Baer and I launch new startups and help others through consulting. In particular, we launched WP Engine last summer and it’s doing great!

Capital Factory is an incubator in Austin, TX (with applications for this summer due March 27, so hurry up!). I’m a mentor and investor.

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Shaken Up! The iShake App Measures Earthquake Damage—A Valuable Emergency Tool.

Shaken Up! The iShake App Measures Earthquake Damage—A Valuable Emergency Tool.

As seen in Japan, earthquakes are monsters. The latest info and technology has been aimed at prediction and awareness. However, the latest in earthquake technology has turned to the community at large. The iShake Project developed by University of California, Berkeley Civil Engineering is using the smartphone network to help emergency responders locate the most heavily damaged areas during an earthquake through its user base. The new “social media,” and I hesitate to label it that, application uses the accelerometer to collect ground motion intensity and runs in the background of your smartphone. When an earthquake hits, it sends a report to emergency services to assess the most damaged areas so that they are able to respond accordingly.

This turns every phone with the app into an effective earthquake measuring device. The data gleaned from the application is a valuable source of information, not only for emergency responders, but for us John Q. Public. The application allows us to see the damaged areas as well through its iShake map. We then can avoid areas of heavy damage and allow the responders to get in. Through iShake people will be able to make use of their own smartphones and participate in an effective and valuable process to inform emergency responders in the event of an earthquake.

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Developer Notebook: Watch Out!! They Want To Ruin Your Creation!

Developer Notebook: Watch Out!! They Want To Ruin Your Creation!

Every developer of mobile applications faces the same issues: discovery, monetization, and security. Well, security wasn’t at the forefront until something happened that changed the industry. As seen recently, the mobile world for the first “real” time has been under attack. Last week’s attack on Android has shown there are serious flaws in security. Experts in security have predicted that smartphones will be targeted heavily as more users migrate from computers to smartphones in 2011. Moreover, the attack is even new to the world of computing. For the first time hackers can send malware packets and it costs the user real money.

While Google has reportedly expunged over 50 apps on the Android Market, it is very clear that malware and piracy on mobile devices are at the forefront of the new generation of hackers. It is important for mobile developers to begin a paradigm shift in the business and technology models in maintaining a healthy marketplace for mobile users. And more importantly, for the business. In the meantime Google and the likes will have to battle quickly to change the mindset of the community. After last week’s attack Google responded with some vague notions of their plans to help in the cyber war.

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Katy, Gaga & Ke$ha: Wanna Be Like Them or Wanna Be Like Yourself?

Katy, Gaga & Ke$ha: Wanna Be Like Them or Wanna Be Like Yourself?

Even in this Internet age, when people talk about today’s mainstream popular music, three names come to mind more than any other—Katy, Gaga, and Ke$ha.  These three ladies are in various stages of touring at the time I’m writing this, but as sure as they are each on a different label controlled by one of the big music-industry groups, they share many things in common besides being just catchy dance-pop singers.  Each of these three grew up in the shadows of the USA’s three leading entertainment cities—Katy was born in Santa Barbara, just up the coast from Los Angeles; Lady Gaga was born in the New York City area; and Ke$ha was born in L.A., but raised in Nashville.

Each of them has also had multiple chart-topping songs, and has combined those with their own levels of over-the-top flamboyance to make for exciting worldwide concert tours that, for all three, have been a far cry from what they did before they hit it big.

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Is Video Webcasting Of Sports Teams Workable?

Is Video Webcasting Of Sports Teams Workable?

Recently, Bloomberg’s BusinessWeek reported that YouTube was in negotiations with the NBA and NHL, and that an executive with YouTube’s owners, Google, is also negotiating with other pro sports leagues worldwide.

Since YouTube is, of course, owned by Google, and they have lots of money, they are the ones who seem to be in position to go after the big leagues.  But what about the smaller leagues?

Many minor pro leagues, such as in baseball, hockey and indoor football, don’t televise their games as often as the big ones do, simply because the money’s not there from the cable or local-TV content providers to pay for the rights to show the games live. Some of those minor-league teams do broadcast their games in sound only, either by buying time on a local radio station [because radio stations can’t afford to buy the rights to air the games on their own, like they used to], or by webcasting on the Internet, using a provider like Audio Sports Online or even uStream. In the case of the latter, a few teams will use single-camera video.

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Foo Fighters – Red Carpet – SXSW Film Premiere of ‘Back and Forth’ + Bob Mould

Foo Fighters – Red Carpet – SXSW Film Premiere of ‘Back and Forth’ + Bob Mould

“Back and Forth,” directed by James Moll, was an exquisite look at the life of a full-fledged, respected, American rock band—Foo Fighters. The line to get in to see “Back and Forth” last night was wrapped around the block of The Paramount Theatre on Congress Avenue in Austin, TX, as the SXSW Film Festival rolled on. Just as I was entering The Paramount, the Foo Fighters arrived, and I was able to capture their moment—a mere glimpse into the fantastical elements of their life. Seen in this video are Dave Grohl, Taylor Hawkins, Pat Smear, Chris Shiflett, Nate Mendel—Foo Fighters.

Watch Foo Fighters On The Red Carpet For SXSW Film Premiere

Play Youtube VideoFoo Fighters – Red Carpet – Premiere ‘Back and Forth’ SXSW


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The ‘Little Monsters’ Will Learn When They Get Older

The ‘Little Monsters’ Will Learn When They Get Older

Lady Gaga calls her fans “monsters,” and in just the past year, two of them, each in their early teens, have been inspired by the Lady to cover her hits, put themselves on YouTube, and become instant sensations.  First, there was Greyson Chance with 38 million YouTube views for his version of “Paparazzi.”  Now, there’s 10-year-old Maria Aragon of Winnipeg, Canada, who’s been seen 12 million times already with her rendition of Gaga’s latest hit, “Born This Way.”

Greyson has parlayed his Gaga-inspired YouTube success into being signed by a major label, recording an album in which he composed some original songs, and earning an opening-act slot on a national concert tour headlined by Miranda Cosgrove of iCarly fame. One would not be surprised if Maria gets something similar down the road, but when she was interviewed last week on a Toronto radio show, the host ended up having her conference-in with Gaga herself, which led to Maria getting tickets, and perhaps, an onstage appearance at Gaga’s tour stop in Toronto next month. Time will tell.

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Foo Fighters ‘Back and Forth’ Documentary Film Premiere at SXSW Film Festival Tonight

Foo Fighters ‘Back and Forth’ Documentary Film Premiere at SXSW Film Festival Tonight

The Foo Fighters are coming to the big screen tonight with their world premiere documentary “Back and Forth,” by Director James Moll (Oscar-winning 1998 documentary “The Last Days”), at this year’s South By Southwest Film Festival.

According to SPIN.com, “Moll’s visual portrait will chronicle the Foos’ 16-year-history, from its start as a one-man project started by Grohl up through the sessions of their latest album. The documentary promises to be a no-holds-barred look of the band.”

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The Social Gamer Paradox. Do Hardcore Gamers Play Social Games?

The Social Gamer Paradox. Do Hardcore Gamers Play Social Games?

I have played Mafia Wars, Farmville, Cityville, and Cartown. I don’t think I would describe myself as a social gamer, but in some respect I think I always have been. I am now rethinking my gaming habits. Like most of you in the gaming community, I have a set genre of games that I prefer playing. To be honest, I am a first-person shooter type gamer. I haven’t taken the leap into MMO’s as a type of social gaming, but as I have stated before I think I have always been a social gamer. I enjoy racing friends on my Xbox 360, as well as fighting off bands of zombies. But mostly, I enjoy doing it with my friends. But as we “hardcore” gamers move into the new world of gaming, are we really doing something we haven’t been doing for years? Yes. But, not because it is social. Rather, it is because of the types of games we play.

About four years ago I was walking the massive aisles at E3 when it donned on me, I am willing to play just about any game as long as it is fun. I have been drawn to the more realistic shooters and adventure games because of the way they look, the complexity of the games, and the stories. But is that what makes me a gamer? I don’t always need to play complex games that are rendered with some artistic beauty that stuns even the novice gamer. No, I need to play something fun.

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Seedups US Launch Party Tonight SXSW! (Create, Fund, Grow)

Seedups US Launch Party Tonight SXSW! (Create, Fund, Grow)

Got a tech start-up? Need funding? Seedups is a crowd-funding platform matching entrepreneurs with investors, and their US Launch Party is tonight during SXSW at Latitude 30 at 8 PM.

Marketing information for Seedups says that Seedups for entrepreneurs uses the crowdfunding platform and gives new start-ups a secure platform upon which to pitch for seed and early stage funding of up to $250,000 from a ready-made pool of high net worth, accredited and sophisticated investors. If you have a new technology venture, a plan, and the team to exploit your market opportunity, get funded faster with Seedups.

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Declaring Independence from the 90/90 Dilemma

Declaring Independence from the 90/90 Dilemma

Is signing with a major label still the best idea for a recording artist? True, it would be if you want the easy marketing, but 90% of artists who sign with the majors are going to fail, and 90% of new releases are not going to sell a million and go platinum.

It’s a 90/90 dilemma that not only explains why two of the four major labels are up for sale, but perhaps that’s why CD Baby founder Derek Sivers said back in 2007 that “90% of your career is now up to you.”

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It’s a ‘Hurricane Party’ Par-tay during SXSW!

It’s a ‘Hurricane Party’ Par-tay during SXSW!

Arguably, the coolest new app on the planet this year at SXSW 2011 is Hurricane Party, which deserves a big, “Woot!” For those of us who have ever lived around an area, think South Texas, where hurricane warnings and tropical storms have created an instant need to commune, gather, take refuge, etc., the term ‘hurricane party’ conjures up an image of party-on-the-spot—and that’s exactly what this app does:

“Hurricane Party is a free mobile app that helps friends find, share, and create spontaneous parties. It’s social networking that’s actually social.”

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SXSW 2011 ‘The Power of the International Geek Community’ and Sound-Bites with Tim O’Reilly

SXSW 2011 ‘The Power of the International Geek Community’ and Sound-Bites with Tim O’Reilly

I’m at the Austin Convention Center as SXSW “Day 1″ is officially underway. Parking was almost a nightmare, but I narrowly escaped the loop-around by finding an open lot on 7th & Trinity, phew. On the way in, I spotted one of Chris Sacca’s latest ventures—Uber Cab. I had seen him tweet that Uber was making its debut in the Austin market during SXSW.

While awaiting keynote speakers, or interview rather, with the amazing Tim O’Reilly (O’Reilly Media) by Jason Calacanis in Ballroom D on Level 4, everybody is friendly and opening up conversations centered around technology and living. For example, the two guys next to me are talking about the latest trends in education-based technology, Bill Gates, and The Food Network.

The opening remarks from the SXSW camp centered around “The power of the international geek community,” and indeed, that is the feeling of the day and perhaps the week here as the SXSW Interactive, Film & Music Conference rolls on. As well, SXSW has set up relief efforts for Japan, hoping to raise $10,000 this week. To donate, please visit SXSW4Japan. Yes, the power of the international geek community is alive.

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SXSW ScreenBurn Arcade + RockLive + Mike Tyson

SXSW ScreenBurn Arcade + RockLive + Mike Tyson

The 2011 ScreenBurn Arcade began today at SXSW and was brimming with activity, featuring an emporium of geek lifestyles, and showcasing the newest in video game releases, as well as video game-related toys, game culture and more.

The three-day ScreenBurn Arcade showcases the latest developments to independent developers, publishers, consumers, digital media industry professionals, and internet trend-setters and taste-makers from all around the world with one of the ScreenBurn Arcade exhibitors being RockLive, based out of Irvine, CA, makers of custom apps that continue to change the definition of mobile and social gaming for the iPhone, iPad (which I’m typing on now), iPod Touch, and Android devices.

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SXSW 2011: Day 1 “Hot Tech Cold Beer”

SXSW 2011: Day 1 “Hot Tech Cold Beer”

I’m headed to the Austin Convention Center to begin my SXSW 2011 journey, and I am looking forward to a variety of keynote, distinguished, and featured speakers; notably, Barry Diller (“Insights On All Things Media”), J. Craig Venter (“Does The Future Include Synthetic Life”), Tim Ferriss (“The 4-Hour Body: Hacking the Human Body), Guy Kawasaki (“The Art of Enchantment”), and Gary Vaynerchuk (Vaynermedia), to name a few.

A quick visual scan of the attendees during registration yesterday indeed saw the “hipster-geek” style in action and yesterdays evening activities saw no shortage of the creative drive, with Capital Factory (an early stage accelerator program for tech startups) hosting a “Start-Up Crawl – Hot Tech Cold Beer” meet the founders tour around the Austin-area; replete with shuttle service and of course, cold beer. Fun!

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